Portobello, a company specializing in digital communication, entrusted us with creating an augmented reality photo filter for the “Je relève le défi” campaign.

“Je relève le défi” is an initiative by the DRAAF (Regional Directorate for Food, Agriculture, and Forestry) of Pays de la Loire, aimed at promoting the agricultural and agri-food sectors and their stakeholders.

The filter, compatible with Facebook, Instagram, and Snapchat, boosted user engagement and increased the campaign’s visibility among the target audience.

To try it on Instagram or Facebook, grab your smartphone and click on one of the icons below.

For Snapchat, open the app and scan the QR code at the bottom right of the video.